Evidence of Marketing Failure Essay Example | Topics and Well Written Essays - 1750 words - 16

Evidence of Marketing Failure - Essay Example The researcher states that it is essential for each and every brand to undergo a sophisticated marketing strategy and execute the same so that the customers become brand loyal. However, it is to be noted that if brands fail to do marketing in an adequate manner and if there is any loophole in the marketing process, then this may lead to drastic fall of the brand. In this regard, there are certain brands in the world that have undergone certain marketing strategies and has drastically failed. Simultaneously, this has significantly affected the brand image of the organization and hence, incurred a tremendous amount of loss. Throughout the world, there have been several pieces of evidence of marketing failures that have taken place in the recent times. This is prominent because of the lack of understanding of the consequences of the marketing strategy. There also have been cases regarding lack of adequate implementations of the strategy that has led to marketing failures and hence, resu lted in the drastic fall and loss to the organization. Marketing failure can be significantly observed in case of New York Times in December 2011. In this regard, the New York Times on that period was about to sent an email to all the customers, who were about to cancel their subscription from New York Times. The email contained about some of the added facilities and discounts from them so that the organization retains those customers in the long run. The email was required to be sent to 300 of such customers. The task was given to one of the employees of the organization. Unfortunately, the employee unintentionally delivered the email to 8 million customers. Due to this 8 million of the customers demanded a discount. It has resulted into a chaos within the organization and all its stakeholders. However, the employee and the organization had taken apologies for sending such kind of emails to its customers.

Challenges For Mental Health Social Workers

Challenges For Mental Health Social Workers Service users with mental health problems can present social workers with their own unique challenges; by exploring these challenges it is possible to gain a greater understanding of the role of the social worker. It is intended to look at the desired outcomes from Social Work intervention and the processes that a Social Worker can use to facilitate these outcomes.   Prevention-Work with groups at risk of mental health problems to promote positive mental health -work with individuals and families reduce the negative effects of institutionalisation and to promote social integration. (DAVIES, 2008)pp260 Multidisciplinary Teams-medicine- Psychiatrist-nurses-psychologist-occupational therapists-social worker All Social Workers, not just Mental Health Social Workers, need to be aware of the multitude of mental health conditions that exist. Whilst it is not the role of a Social worker to diagnose a mental illness; it is important for Social Workers to recognize that a client may have a mental health problem and be able to refer the client to a medical professional. Mental Health issues are present across all areas of social work including, child protection, older people, criminal justice and physical illness. (Manktelow, 2008) It is also important that Social Workers understand the various causes and contributing factors that can lead to the onset of mental health problems. It is widely agreed among health professionals that the causes of mental illness can be physical, psychological, social and environmental or more usually a combination of these factors. Physical- Genetic, brain injury, illness, pre birth factors such as maternal substance abuse or maternal illness during pregnancy Psychological- Abuse or trauma, bereavement or divorce Social and environmental factors- Lack of support network, stressful job, unemployment, living in a deprived or high crime area, poor accommodation, and lack of privacy. (www.rethink.org) http://www.rethink.org/about_mental_illness/what_causes_mental_illness/index.html [accessed 23/11/2010] Whilst physical causes can generally be put purely in the realm of the medical professionals; some issues such as substance abuse during pregnancy are a social work issue and whilst it is intended to concentrate on the work of the social worker within the bounds of mental health it is important to remember that many of the agreed causes of mental health problems are also social work issues and that early intervention in these areas can prevent future problems. The Social Workers role is especially important for service users with a dual diagnosis i.e. schizophrenia and substance dependence as the two conditions tend to be managed by different agencies; add to that issues with housing and benefits and it can be seen that effective communication as facilitated by the Social Worker is paramount (Parrish, 2010) The ultimate role of intervention is to improve the quality of life for the service user, their families, carers and all concerned. Cite Perhaps now would be a good time to look at what a person requires to feel that they have a good quality of life and the negative effect that a mental health problem could have on these requirements. Maslow with his Hierarchy of Needs tells us that to achieve a good quality of life we need firstly, the basic requirements of life without which a person will die then next in the hierarchy is the need for safety followed by Love and belonging, esteem and finally self actualization. Whilst the theory has its critics; most of the criticisms are aimed at the hierarchal nature of the theory. When the theory is applied to a specific population as in Majercsiks study of the needs of geriatric patients it can be seen that the hierarchy can be skewed.(Majercsik, 2005) It is generally agreed that if these needs are not met then this will have a negative effect on quality of life. E. Majercsik. (2005). Hierarchy of Needs of Geriatric Patients. Gerontology, 51(3), 170-3. Retrieved November 26, 2010, from ProQuest Nursing Allied Health Source. (Document ID: 823764721). The initial concerns during assessment and intervention are to ensure that the basic needs of the individual are being met and that they can continue to be met either by the individual or if necessary by a care plan. As well protecting the client from harm Service users with mental health problems my present a safety risk to themselves or others and it is important that these risks be assessed and if necessary steps taken to reduce these risks. If a client is deemed to be a risk to themselves or others they may be detained for treatment under the Mental Health Act (1983). This process requires an Approved Mental Health Professional (AMHP) to make an application for admission to hospital for assessment or treatment. Deprivation of liberty is a serious matter and as such it is covered by strict laws and guidelines. It is important for a Social worker working in the field of mental health to know the laws and procedures involved with compulsory detention. (Golightley, 2008) Mental illness can be caused by abuse but also having a mental illness can leave a person vulnerable to abuse. Individuals with mental health problems are vulnerable to abuse in many forms, physical, sexual, psychological, financial, discrimanatary and neglectful. This abuse can come from many sources, friends, family, neighbours, strangers and even care proffessionals. This abuse can be intentional or unintentional. Working with vulnerable people puts a Social Worker in a position of power both real and percieved and it is important that this position of power is not abused. The GSCC Codes of Practice state that as a Social Worker you should recognise and use resposibly the power that comes from your work with service users and carers (GSCC 2002). The use of anti oppressive, anti discriminatory and reflective practices is therefore essential to good practice. Working in partnership with clients, setting the client realistic goals and the use of a person centered approach all serve t o redress this balance of power. Recognizing how ones own emotions, circumstances and values effect the way in which a person or situation is percieved is an important factor in being non-judgemental. A Holistic approach, taking into account, race, culture, social standing can help prevent discrimination. It is important to appreciate that any care plan should meet the needs of the individual and to ensure that the family/carers are also supported. Caring for a family member with a mental health problem can have many negative effects on the carer. The family may suffer financial hardship, social stigma and isolation. Children may feel or even be neglected due to the demands of caring placed on a family; this can lead to attention seeking behaviour, missing school, poor hygene, poor health or criminal activity. They may feel fear or intimidated by the unusual behaviour exhibited in some forms of mental illness. Carers may feel helpless, overwhelmed, tired, socialy deprived and may neglect their own care in favour of that of the ill family member; this can lead to physical or mental illness for the carer. If the carer can no longer cope with the caring role then the individual can be neglected. It is essential then that the family/carers receive support in their role. The Social Worker must develop a care plan that helps the family cope with their role as carers; this may include carer support groups, coping strategies for dealing with aggressive behaviour or hallucinations, advice on benefits, bringing in outside carers and explainations of treatments and illnesses. An effective care plan can improve the quality of life for the service user and their family and this in turn reduces the need for hospitalization and can prevent a host of future problems. Service users who require hospitalization for long periods of time can present different problems. They can become institutionalized and require a lot of work when the time comes that they are ready to re enter society.

My Hope for Tomorrow’s Schools :: Education Teaching Classroom Learning Essays

My Hope for Tomorrow’s Schools I believe schools should help students develop their value systems, if indeed these values are of God. I am a born again Christian believer of the gospel of Jesus Christ; therefore, my values are based upon the good, the true, and the beautiful which comes from the gospel of Jesus Christ. Our society is based on a number of fundamental values; values derived from biblical truths. These truths are our highest pattern of virtue. I believe we, as teachers, have a certain degree of power to stop the moral disintegration of our society, by helping students develop biblical and Godly values. Teachers have the opportunity to instill a desire for these values within our students, yet still bear in mind that these students have a choice as to whether they want to accept these values as their own. Perhaps if Christian values remained within our school systems, the Columbine shootings as well as other school shootings, would never have happened. Today’s children are faced with an extremely challenging social environment. Therefore, I believe that adults must demonstrate to young people that it is possible to live one’s values and to advocate for a more just and responsible society. It is of the utmost importance that teachers be positive moral models and to administer character education to our children, so that we may help them understand, through experience, that what they value matters and that living their virtue lends meaning and richness to their own lives. I also believe that students need knowledge of their social, political, and economic world, and that character education will motivate them to participate in social change in order to create a more just society. Social change needs to take place in certain areas. Issues such as discrimination and bigotry can strangle an otherwise workable society. If every one of us would strive to live our lives as God has commanded, not suggested, then there would be no place in our society for discrimination and bigotry. The world literally stands or falls on mankind’s actions- each of us possessing a potential for a strategic significance to maximize the impact of good. Mankind has a high position, but no one should think themselves to be more worthy or more important than anyone else. One of the tragedies of prejudice is that it may separate one from a potential source of help.

Fried Green Tomatoes

Ageism, like racism or any other form of bias, characterizes individuals on the basis of their membership in a group. Many do not see ageism as being particularly harmful because unlike gender bias or prejudice it does not affect only one group of people; it affects the entire population (if they are fortunate enough to reach an age to be jested about. ) Reaching middle tends to be a period a very emotional period, especially for women moving closer to or going thorough menopause. In the movie Fried Green Tomatoes, we meet Evelyn in quite a state: her children are moving out, her marriage is dull and lifeless and she is the butt end of two very cruel ageist jokes in what seems to be a span of less than a month. To better understand ageism and how it was affecting Evelyn, we can simply compare the two incidents at the grocery store and how she dealt with them. In the first scene, Evelyn is almost knocked down by a young man rushing out of the story. She chases after him, shocked but genuinely curious as to why he is being so mean to her. â€Å"Move it fat cow! Beat it you old bitch! † Evelyn is left in tears wondering, â€Å"Why are you being so mean to me?! † Later on, at the same grocery store she is confronted with more ageists, this time two girls. As the girls steal her parking spot without an ounce of guilt, they let Evelyn know that they are faster and smarter. â€Å"Most people, especially younger people, barely notice that age is being made a stigma. But the message is that being old is repulsive, embarrassing or unthinkable is visible everywhere in our society. † (Crawford, 367) To these teenagers, Evelyn is nothing but an insignificant bump in their day. Like many adolescents, these characters are too wrapped up in their own lives to acknowledge, or even respect, her presence. To Evelyn these comments are detrimental; they solidify the demise of her youth. The clip also shows examples of older women being stereotyped. â€Å"Older women repeatedly say that their aging bodies are the first cues that others use to classify them. When (older women) interact with strangers in public settings â€Å"all anyone seems to see is an old woman. † (Crawford, 401) The teenagers in both scenes see Evelyn as fat, old and slow. A slightly less obvious stereotype can be seen in the production of Ninny’s character. Ninny might as well have been a page out of Crawford’s book; she describes grannies as follows: â€Å"her gray hair, worn in a tight bun, and her outdated, unfashionable clothes signify that she has not kept up with the times. † (401) Ninny is a sweet old woman dressed in floral prints, hair in a tight bun and refers to menopause as â€Å"the change. † While Ninny is a very positive character in the movie, her image is the typical media stereotype of a â€Å"little old lady. † Evelyn’s experience with menopause has both physical and psychological effects on her. Her worries that â€Å"she is too young to be old and too old to be young† are taking a toll on her relationship with herself. She is having a very difficult time accepting this – she eats compulsively and worries because â€Å"she can’t even see her vagina anymore! † Unfortunately for women, the changes that they go through (getting fat, old, etc) are not only â€Å"in their heads. † These changes tend to make society look at them differently because women tend to be evaluated through their bodies. Crawford, 403) Crawford explains menopause in further detail, pointing out that at times a woman may be irritable or disturbed by hot flashes but there are no studies that actually point to menopause causing depression. Many cultures, like Japanese and Mexican report that they do not get hot flashes as much as women in the US. African-American women do not see menopause as a significant period in their life. Western culture, however, has taught us that quite simply a woman that is aging is unattractive and crazy. Sarcasm aside, Crawford reports that women in the US and cultures with similar attitudes as the US are the women that feel the effects of menopause the most. This is highlighted in the movie with both Evelyn’s current distress and Ninny’s past going through the change. â€Å"I used to burst into tears for no reason at all! † Many people also like to think that women are crazy during menopause. The joke sums up part of Evelyn’s menopausal attitude: crazy and bored of her husband. Americans, therefore, have taken matters into their own hands. In the beginning of the clip, we meet Evelyn as a sad, frumpy woman who eats her emotions and lets others walk all over her. In the following scene, however, we meet an entirely new Evelyn. She is well dressed, bold and vivacious. This As Evelyn moves pushes through her midlife depression, she becomes increasingly concerned with her appearance. She loses a considerable amount of weight, wears bright make up and more fashionable clothes. Sales of anti-aging cream and numbers of cosmetic surgery define the way Western culture looks at getting old: its bad. Evelyn’s attitude towards the end is a little bit difficult to analyze. She seems happier and more confident yet it also seems that her new attitude comes with a vengance, she is very open with her distaste for skinny women, horny men and young people. According to Dr. Nosek in her journal article The Effects of Percieved Stress and Attitudes Towards Menopause and Aging Symptoms of Menopause, a woman’s reaction to menopause simply reflects her views on aging. Women that are indifferent to middle life do not display any particularly obvious menopause traits. Women who do not want to age and have self-esteem and body awareness issues have very different attitudes and symptoms during menopause. Evelyn has had her children and husband to take care of all her life so she was able to better hide her distaste for her looks and simple life. Now, however, she feels useless and it is very apparent that she is not comfortable with her appearance. â€Å"A woman's perception of symptoms alerts her to changes in her body and may propel her to explore ways to alleviate or manage the associated distress. (Nosek) In this case, Evelyn’s experiences with menopause were an expression of both her fear of aging, thinly disguised by her contempt for all things skinny, young and fashionable and by a new found independence she had from her kids and husband. As women get older, they begin to value their relationships with other females more, especially because men tend to live a relatively shorter time than women. This is apparent with Ninny, who finds solace in Evelyn’s weekly visits. â€Å"Older women tend to be involved with rich networks of friends and family. Compared to men in the same age group, they have more friends and eel closer to their friends. † (Crawford, 414) Evelyn benefits from her visits to the retirement home as well. As an older woman, Ninny is able to point out to Evelyn that what she is going through is normal and give her some advice. Evelyn also finds inspiration in a character named â€Å"Tawanda† – she mentions her quite often after her outburst at the grocery store. The friendship is mutually beneficial to the women who are in very different stages of their life. To Ninny, caring for Evelyn is a natural task that ends up being quite rewarding, she sees the improvement in Evelyn’s life and it is obvious that she is partly responsible for it. It is obvious that Evelyn is seeking support in her time of â€Å"change† – seen both in her weekly visits to Ninny and the women’s group that is briefly mentioned at the beginning of the clip. Crawford depicts the costs of care giving to be very trying for a woman because on top of caring for children she must care for the elderly. The author points this out, perhaps in a feminist point of view, assuming that the woman has had to balance a career and care giving most of her life. For Evelyn, this is quite the opposite. Evelyn’s life has been solely dedicated to caring for her children and husband. Now that her children are gone she seems to realize that her and her husband have drifted apart and her life is not as busy as it once seemed. With no particular meaning or direction in her life, she begins to eat out of boredom and look for other activities to fill her void. Rather than having an elderly person to care for, Evelyn goes out and volunteers to visit one. Crawford discusses care giving as having both psychological and econonomical costs but this is not true for Evelyn. The psychological benefits she receives from visiting and caring for Ninny outweigh any negative costs that it may have had.

Drug Abuse Essay

â€Å"Drug abuse and addiction are major burdens to society; economic costs alone are estimated to exceed a half a trillion dollars annually in the United States, including health, crime-related costs, and losses in productivity. However staggering as these numbers are, they provide a limited perspective of the devastating consequences of this disease,† (Volkow, 2007 P. 2). The cost of drug addiction and drug abuse can be staggering in today’s society. 14 percent of people brought to emergency rooms at hospitals suffer from alcohol or drug abuse/addiction disorders. About 20 percent of hospital costs through Medicaid are linked to substance abuse. $1 out of $4 is spent on Medicare inpatient care. About 70 percent of state prison and jail inmates used drugs on a regular basis. One-third of state prison growth can be accounted to drug offenses. Since 1985 there has been an 80 percent increase in prison population. Addictions cause an economic burden on the United States that is two times that of diseases affecting the brain. Untreated substance addiction and abuse can have significant disruptions and costs for families (Dewey, 2008). Substance addiction and abuse can have a grave impact on society. Substance abuse and addiction can have grave effects that contribute to costly mental, social, and physical health problems. Some examples include: STD’s, domestic violence, teen pregnancy, child abuse, fights, murder, and suicide (Dewey, 2008). While the manufacture, sale, transportation, and use of controlled substances are themselves criminal, drugs and crimes are also linked in other ways. The addict who is so habituated to the use of illegal drugs that he or she steals to support the habit, the drug importer who kills a rival dealer and the offender who commits criminal act due to the stimulation provided by drugs all provide examples of how drug abuse may be linked to other forms of criminal activity. The United States Department of Justice has stated, â€Å"There is extensive evidence of the strong relationship between drug use and crime† supported by â€Å"a review of the evidence† that can be summarized in the following three points (Schmalleger, 2012 P.351). 1. Drug users report great or involvement in crime and are more likely then nonusers to have criminal records. 2. People with criminal records are much more likely than others to report being drug users. 3. Crimes rise in number as drug use increases (Schmalleger, 2012 P.351). Offender self-reports of jail inmates collected by BJS researchers showed the following. †¢ About 44 percent used illegal drugs in the month before the offense for which they were arrested. †¢ Roughly 30 percent used illegal drugs daily in the month before the offense. †¢ Around 27 percent used illegal drugs at the time of the offense. †¢ Cocaine and crack cocaine were the drugs most commonly abused by jail inmates (Schmalleger, 2012 P.352). References Dewey, William L†¦ (2008). Friends of NIDA Healthy People.gov. (2012). Substance Abuse. Retrieved from www. Healthy people.gov/2020/topicsobjectives2020/overview.aspxx?topicid=40. Schmalleger, Frank. (2012). Criminology Today: An Integrative Introduction, Sixth Edition.

Dangerous jargon - Emphasis

Dangerous jargon Dangerous jargon Jargon can bring clarity for experts and irritation for laypeople, but could it sometimes be life threatening? Yes, according to the coroner heading up the inquest into the London terrorist attacks of 7 July 2005, Lady Justice Hallett. Simple impatience with unclear terms is a more serious problem when it comes to understanding the situation at the scene of an emergency, she asserted on the last day of evidence-giving at the 7/7 hearing. Is it really worth the time it takes to refer to a conference demountable unit from a management centre, rather than a portable incident room, for example? And obscure job titles could confuse and disguise peoples roles, she pointed out. I dont know whether a crew manager is somebody who is responsible for supplies or is used to fighting fires. I have no idea, she said. Jargon has a long history of naysayers, but Lady Justice Halletts criticism touched on the most fundamental practicality of appropriate language. This isnt just somebody being pedantic about the use of English when it comes to managing incidents, people dont understand what the other person is.

Crouching Tiger essays

Crouching Tiger essays Winner of four Academy Awards and two Golden Globe Awards, "Crouching Tiger Hidden Dragon" paved a new path for foreign language films in America. It was the dream of the director, Ang Lee, to one day produce a Chinese tradition film that depicted the fantasy world of martial arts with its own specific laws; where people can fly and almost anything can happen. Unlike most martial arts film in the industry base solely on fight scenes, Lee was able to have "Crouching Tiger Hidden Dragon" a film that included the sense of fantasy, action, power, and romance. Yet, without the help of the whole cast, Lee's incredible dream would probably remain a fantasy only in his own mind. The setting of the film took place during the 19th century where China was left untouched by the western civilization while the Chinese tradition and its breathtaking landscape sworn the entire plains of main lands. Two excellent swordsman masters (Chow Yun fat and Michelle Yeoh) are challenged with the disappearance of the most treasured Green Destiny sword. The sword was stolen by a young aristocrat (Zhang Ziyi) who reveled her hidden talent of superb fighting skills by demonstrating it upon anyone who stepped in her way. Each warrior and fighter though tough and fierce in their appearance, at the end all have to face their weakness: the inescapable, enduring love. The most intriguing part of the film was the excellent choreographed fight scene. Both Lee and his fight choreographer Yuen Wo-Ping worked carefully together to bring out the best in Wusho martial arts. By simply adding traditional Chinese music into the fighting scenes such as the perpetual pounding of the drums, Lee was able to transform a simple scene into a beautiful artistic dance. Every move corresponded with each beat making it seems as the fighters were dancing to an musical score. The power and aggressiveness were still present in the scene, yet instead of harsh violent blow, each punch...